The Highland Business Association (HBA) is a proud supporter of women’s entrepreneurship and professional development. Like their male counterparts, females have the intelligence, determination, talent, and ambition to succeed in the business world, but they don’t always have the same opportunities. At the HBA, we represent the interests of all female entrepreneurs in all industries. With assistance from the community and other small businesses in our area, we aim to attract, support, and motivate businesswomen to grow and succeed. Women Read More …

Small businesses are a cornerstone of a healthy community. They stimulate the economy by recycling a large share of their revenue back into the local community. They create more jobs locally, allowing friends, family, and neighbors to work closer to home. Small businesses also give towns and villages a sense of community. When you walk into a local small business, you’ll likely be met with a smiling face and a helping hand. The positive impact that small businesses have within Read More …

National business organizations are devoted to the growth and prosperity of their members. Some businesses join for the networking opportunities, while others seek educational and training options offered by many associations. For many small businesses, the chance to attend a local event, workshop, or seminar can make a significant difference in their ongoing success. In addition to local business organizations like the Highland Business Association, there are also numerous business organizations that cater to small businesses on a national level. Read More …

Business owners who give back create a positive environment that fosters goodwill within communities. Whether it’s supporting a local charity, sponsoring a special event, or volunteering your services to a school or organization, giving back feels good. There are many ways that small-business owners can get more involved in their community. Here are a few great ways that a small business can make a noticeable impact locally. Support Local Businesses Small businesses know how important it is to support one Read More …

Building customer awareness in a community is crucial for a business’s long-term success. The key to creating strong customer awareness is continually exposing your brand to your target audience. As consumers become familiar with your products or services, word of mouth enhances your visibility, which translates to more sales. Building customer awareness is especially important for small businesses that may not have the capital or connections that larger companies have. Discover different ways to build customer awareness as a small-business Read More …

More and more consumers are moving away from impersonal big-box retailers in favor of local businesses. Our growing community is made up of many small businesses that provide a product or service, often made locally and sold on a smaller scale. As a community, it’s paramount for small-business owners to support one another through partnerships and organized efforts. Let’s use our joint resources to provide ongoing opportunities for our customers to shop local, not just on Small Business Saturday but Read More …

Joining the Highland Business Association comes with many advantages. Through membership, business owners have the opportunity to gain brand awareness and public exposure using numerous mediums, such as networking events and community service projects. Here are just a few reasons local businesses are choosing to join the HBA. Newsletter Our monthly newsletter gives news and information to individuals and businesses in the community. With communications about the HBA and its members delivered directly to their inboxes, our readers get firsthand Read More …